Getting a speciality product like top grade smoked salmon onto supermarket shelves is a tough challenge - but that's what Bleiker's wanted to achieve, and that's what we've delivered.
The Bleiker's brief was to be in four supermarkets and double turnover within two years - and at the time Bleiker's had no supermarket business.
Our business consultancy team started out with a thorough analysis of the Bleiker's product range, the company's USPs (unique selling propositions) and what hard-nosed supermarket buyers are looking for - which is more than just low prices.
From this we were able to recommend a completely new focus for the website - combining progressive design, content and internet video. The result was Bleiker's products being sold in six leading supermarkets within 18 months, with turnover well in excess of the original target.
Whilst achieving this amazing result, our business consultancy experts also ensured that Bleiker's continued to meet the demands of their traditional customer base including restaurants and delicatessens.
"WebVU digital video is ten times more effective than a page with written words. We place a high value on product provenance and use only sustainably farmed fish. WebVU allows us to explain what we do within a couple of minutes." Charlie Andrew, Managing Director, Bleiker's.
NetConstruct have also worked with Bleiker's on The Malt Shovel website. The Malt Shovel Inn at Brearton, is the restaurant and inn situated near Harrogate ran by the Bleiker's family and is testiment to their success and love of good food.