We've worked with Alno teams in the UK and Germany for over eight years, and have helped them to successfully expand their franchise business across the UK.
Working closely with the Alno team, we talk through options, and recommend and implement solutions. Using this approach we have developed a rolling website strategy with a dual focus.
On the one hand the website is aimed at the end-user consumer, and provides all the consumer related content that you would expect of a quality market leader. The online showroom then connects buyer-to-supplier, by linking directly to the Alno franchise network, which is the second leg of the web strategy.
Here every Alno franchisee has its own templated microsite, enabling them to personalise their web presence, whilst still providing potential customers with a one-stop shopping experience. And behind the scenes we've developed a series of extranets through which Alno can work with its franchisees and continue to grow its UK presence.
Our SEO (search engine optimisation) programme has been highly successful, with the website now being the main channel for customers wanting inspirational new kitchens.