Power of web analytics hits the boardroom

Switched-on company directors are pushing ‘digital’ up the boardroom agenda as they look for new ways to cut costs and fight for market share.

The tool that’s transforming their approach is ‘website analytics’.

For years, decision making in the boardroom has been dominated by figures – turnover, profit, cashflow, return on investment, productivity, energy efficiency, absenteeism, wastage levels and so on.

Data on marketing success and customer behaviour however has been more difficult to come by and understand. As North American retailer John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Web analytics has changed all that. Now there’s a wealth of stats available to you from every website and intranet page - each month, each week, each day and each hour.

Using this information, enlightened company directors are taking confident and decisive action in today’s tougher market conditions and gaining significant competitive advantage.

And web analytics is not just about improving the performance and efficiency of web-based operations. It affects every aspect of your internal and external activity – traditional as well as online.

To find out how web analytics can transform your firm’s performance, contact David Bentley, NetConstruct’s Managing Director.

davidbentley@netconstruct.co.uk 
01937 581 123