Marketeers turn to websites in tough times

Half the UK’s top construction firms plan to increase their marketing teams and marketing spend, and make more use of websites.

That was the result of survey of marketing professionals at a construction industry conference in London earlier this month – and it mirrors what’s happening in other markets.  

The conference, at which NetConstruct’s David Bentley was one of the keynote speakers, looked at how firms will respond to huge cuts in capital works investment over the next three years.

Budgets for new roads, hospitals, schools and commercial property are expected to fall by up to twenty percent, with only rail infrastructure likely to show appreciable growth.

By taking on more staff and increasing their use of websites, these firms are making a clear statement that they will compete fiercely to maintain market share.

That’s great news for them – but bad news for firms that think they can batten down the hatches and wait for the good times to return.