Usability Testing
Usability Testing helps you increase your understanding and management of how visitors will use your site - before your site is launched.
Through video-based Usability Testing, carried out in IT laboratory conditions before the site goes live, we improve the way in which visitors access information on your site and carry out prime tasks.
Usability Testing measures how easy or difficult it is to use different parts of the site - e.g. buying a product or finding a service - and how intuitive the site is to navigate. From the results, we can make subtle changes that improve results and help the site achieve its objectives.
The key benefits of well-executed Usability Testing include :
- You can set prime tasks for the tester to undertake, which match key objectives for the site
- The website screen is captured on video exactly how the tester saw it
- The tester's own face is captured on video too, synchronised with the screen recording
- The two videos are 'mirrored' so that you can analyse the all-important eye movement and body gestures relative to the part of your site being viewed at the time
- You can control the playback just like a video player
- You have access to the statistical data gathered and analysed automatically
- You can jump to any part of a test by using bookmarks
- All test footage can be saved and shared with everybody in the project team
- Results from multiple tests can be analysed and stored as spreadsheets or PowerPoint documents for easy reference and follow up action
After making changes, you can retest the site and measure the improvement
