Innovia Films

Hi-tech manufacturer - and website to match

Walk around your local supermarket and what will you be putting in your basket? Packets of muesli or tagliatelli, a tray of tomatoes perhaps? Maybe a bag of ground coffee, a box of sweets, a tube of hand cream or a loaf of bread?

In this project...

  • Consultancy
  • Content authoring
  • Creative Design
  • Customised Applications
  • Digital marketing
  • Hosting
  • Kentico Content Management
  • Multilingual
  • Video Production
  • Web development

The odds are that all these products are wrapped or labelled in material made by Innovia Films, one of the world’s most innovative protective film and tobacco packaging manufacturers. And if you’ve ever wondered who produces the non-tearable money used in many countries worldwide – they make that too.    

Innovia is a leading global manufacturer of speciality products supplied to the packaging, labels and securities markets and includes Cellophane as one of its brands.

Innovia operates five plants which are strategically located around the world, and is well known for technically-advanced bio-degradable films that help food to last longer and taste better. 

Against this background, Innovia’s brief to NetConstruct was to design and develop a user friendly, powerful website that matched its own innovative culture. The site would showcase the company’s credentials across global and, most importantly, allow easy access to specification and performance data on Innovia's extensive product range.
 

“The site mirrors Innovia Films' position as a global leader in high technology packaging. It meets diverse customer needs in a competitive marketplace and makes product sourcing simple.”

 View the Innovia Films site
 

We ran a number of workshops with Innovia's management, from mainboard directors to research and development personnel. We conducted detailed research into Innovia’s customer base to determine what features and information they required on the site.

The results enabled us to create and develop a site that includes a customisable document library, product selector database and an innovative educational resource. Our WebVU video team have produced over twenty videos for the company, for use online and at events.

Feedback shows Innovia’s website is a great success around the globe, helping the company compete in some of the toughest consumer markets. It meets the needs of its customers and makes product sourcing far easier than before.

The customisable document library enables customers to store information for future use, and the extensive use of video content demonstrates the company’s expertise and facilities imaginatively and succinctly.

The Innovia Films website is built in the market-leading Kentico content management system, for which NetConstruct is a Gold Partner and ranked in the top 3 of over 60 UK digital agencies approved by Kentico. The site is hosted by us on the Rackspace platform.
 

 

Call us now on 01937 581 123 or 02070 021 480 and see how we can help boost your online business...