As more and more consumers decide to beat the crowds and stay on their sofa to do their Christmas shopping, e-commerce retailers need to make sure that they’re ahead of the game to make sure that they snag their custom. Here’s how you can make your online business stand out from the crowd.
M-Commerce is the next big thing, according to retailers, who claims that millions of Brits will use their tablets and mobile devices to buy their Christmas gifts. 41% of consumers are already using smartphones to do their shopping, and 35% are buying via tablets, according to Mintel’s consumer research.
Shop Direct, the parent company of brands such as very.co.uk and Littlewoods, has claimed that mobile is going to play a big part of the Christmas shop.
One day in particular, “Sofa Sunday” on the 30th of November, was very.co.uk’s biggest day of mobile sales in 2013. Jon Owen, retail director of Shop Direct told the Drum that “Sofa Sunday is when they browse from home. It’s a moment for online retailers to take back share from stores.” This particular brand is looking to create the same phenomenon this year.
The Drum suggests that between 9pm and 11pm is the busiest period for m-commerce.
Shipping Options are Essential
To make sure that your customers convert, shipping options are essential. Many e-tailers will offer free shipping, as a survey by UPS and comScore found that 81 percent of online shoppers thought that this was important.
In-Store Pick Up Will Grow
Retailers that have both an online store and a physical one will encourage in-store pick up. This has many benefits: as a retailer you don’t have to spend anything on shipping; you may find that customers coming in to your shop will result in more sales (the UPS and comScore survey mentioned above found that 43% of shoppers made an additional buy when they picked-up their purchase in store); and will give you a significant advantage over both physical and online retailers.