Technology moves fast, really fast at times. I work in the industry as a developer yet I often struggle to keep up with the speed at which technology moves forward in the modern day. I was thinking about this the other day, looking at something (most) of us understand - Mobile phones. How many mobile phones have you had?
In the last 12 years I've had 9 mobile phones in total, and the difference between my first and current mobile is staggering!
Most of the time I switched between phones, I had a reason I wanted to change:
- My first phone, it made calls and could sent short SMS messages. It was incredibly useful, however see that little aerial that sticks up? Well it snapped off.
- This time I had an internal aerial, unfortunately this early Samsung phone was of a poor build quality. Several of the screws fell out meaning the phone literally started falling apart on me.
- This phone had a colour screen & polyphonic ringtones! It just made things more fun. It's also actually one of the best built phones I ever had.
- My black Nokia introduced mp3 ringtones and a camera (which I didn't really use).It also had a dodgy power button - slightly embarrassing when visiting NASA one year and I couldn't turn it on to prove it was a real phone...
- My first Sony phone basically took playing music a few steps further forward. Unfortunately it encountered a glass of water early on in its life which caused the central button to stop working a year later.
- So I replaced my old phone with something similar (strange how we often try to reduce the impact of change). By the end I decided that I simply didn't like Sony phones, I felt that the user experience let me down so vowed to go back to a Nokia.
- This Nokia phone introduced a touch screen which seemed like a great idea. Unfortunately the screen had a really plastic feel and was simply unresponsive. In the end I couldn't wait to get rid of it.
- My Samsung Galaxy Ace 2 (now a toy to my daughter) was my first Android phone. It had a quality touch screen and suddenly introduced really powerful features and customizations from the google app store. The phone was just a little too slow by the end though so I decided to upgrade to a faster model.
Then you get to my current mobile. It's now more than a phone. It's a phoning, emailing, texting, satnav, scheduling, blog reading, spare camera device. It's moved on leaps and bounds since the very first mobile that I had. I'm also at the point where I don't know how I'd live without it - I'm almost a slave to technology :(
Some of my reasons for changing mobile included trying to refresh my experience, keep up with new technology and features, replace faulty products. There is a very similar world moving at an equally fast pace, which is that of the world wide web. How is your website holding up with the rapidly moving industry? Is it stuck with some flaws or does it have a horrible user experience that you've just not got around to replacing? Often your website is the face of your company and it's important to keep it up to date. Maybe it's time for a refresh? Here are some reasons that you may want to change your website instead of your mobile:
A fresh design
Does your website just look a little stale? Gone are the days of blinking images, animated gifs and bold colours to get a users attention. Now we're into flashy carousels (a topic for another blog post), videos and personalized content. The most important part of any site though is that it needs to be easy to use and navigate, otherwise you're just going to push users away. Your site needs to look professional as this is going to reflect on your company, an out of date, poorly designed website can have a real negative impact on that first impression given to someone. This also gives you a chance to fix some of those 'faulty' features of your current site, slightly confusing user experiences etc.
As the web world moves on there are often new features available to you. This could mean that you can do new fancy things in the browsers (animations, interactive charts etc) or you could be looking at a Content Management System to pull all your newsletters, social feeds, shop and general content into a centralised place for editing. These additional features can often give more of a 'wow' factor to a visitor, or significantly make your life easier.
Keeping up to date with Technology
Web browsers (like Internet Explorer, Chrome etc) are constantly being updated. This means that they can leverage new techniques and approaches to do things. This can mean your HTML code can be simplified while actually allowing the pages to load faster. More to the point, you may find that your website just doesn't appear correctly in newer browsers because they rely on old features that are no longer supported.
Search Engine Optimisation
You can have the best website in the world, but if no one ever visits it what's the point of it being there? Your website may not have the appropriate keywords featured in the correct places, or may have old broken links or various other reasons preventing it appearing highly in search engines. It's possible to optimise your site however to enable it to be pushed further up the rankings to gain more visitors to your site.
Change of Business
Sometimes your website is absolutely fine, but your brand changes. You need your website to change to reflect this. You might have a new logo, colour scheme or simply be changing the direction of your company. Often changing your website can really help push this point forward and really help to grow your business, providing a 'go-to' location for all your social feeds.
If you want to learn more, or you've been thinking of giving your website an overhaul why not get in touch? We'd be more than happy to discuss through the various options for you and help answer any questions that you may have.