Working in a fast-paced, ever-changing environment has its challenges and, as a marketer, knowing how to overcome these challenges is vital. But, what’s the best way to do it? The answer: shortcuts.

Using helpful shortcuts can mean that you get the edge over your competitors, pipping them to the post to communicate the messages that really matter. Of course, shortcuts doesn’t mean cutting corners or working sloppily, it means working smartly using apps and tools to help you along the way. So, with this in mind, what are the top tools for marketers to help you get the edge? Here are our favourites…

  • Google Analytics

Yes, it might seem obvious. But just incase it isn’t – Analytics should absolutely be set up and tracking all of your online activity.

Idea Generation

  • Buzzsumo

Wondering what works in your niche and what other influencers are publishing on? Buzzsumo is the place where you can see just that. You can then use this data to shape your own ideas and form your outreach strategy.

  • Google Trends

Ever wondered how search volumes have changed over time? Google Trends will show you in only a couple of clicks.

  • Google Scholar

The ultimate research tool for academic materials, Google Scholar remains vastly underused; especially now Google have hidden it from immediate view.

  • Feedly

Great for discovering the hottest trends, Feedly shows you the latest news, making it an easy way to stay up-to-date with what's happening in your industry.

  1. Google Keyword Planner

Google’s Keyword Planner can be used to inform popularity of particular topics by searching the keyword and looking at the likely traffic for that keyword.

  • Survey Monkey

Want to learn more about your customers and clients so that you can tailor your marketing around their needs? Then use Survey Monkey free of charge to create and distribute a survey to them to find out what they really want.

  • Mindmeister

If you’re brainstorming and presenting your new marketing ideas then Mindmeister is the perfect app for you as it allows you to present all your ideas in a unique, engaging way no matter where you are.

  • Content Idea Generator

Enter a keyword, and Portent’s Content Idea Generator will give you plenty of suggestions for your latest post

Project Management

  • Trello

Trello is great for project management if all your marketing plans and ideas are starting to slowly get away from you.

  • Wrike

Wrike is a collaborative project management tool. You can work together as a team, assigning tasks and following up with set deadlines and email reminders.

Reading and Writing Tools

  • Spreed

If you have a lot of content to read, and you’d like to read it quickly, you need to get the Chrome extension Spreed. Spreed has been designed and tested to not only speed up  your reading speed, but to improve it over time.  

  • After the Deadline

Ever wondered about spelling and grammar on other sites? If you look closely then the results might surprise you. The After the Deadline Chrome plugin checks for spelling, style and grammar no matter what site you’re on, so you can see all those little mistakes.

  •  Readability Test Tool

Stuck in your own writing style others find hard to read and scan? The Readability Test tool can help you analyse your own content.

Content Creation

  •  Simple Booklet

This is a great tool for creating nice looking eBooks, guides and brochure-ware digitally. Simple Booklet templates that allow you to use a great looking design instead of having to create your own, and it allows you to host online.

  •  Canva

Canva is a great resource for creating beautiful graphical imagery, including posters, pictures you can use on social media, and even great looking presentations.

  •   Como App Creater

Why just create content if you can distribute it directly to your audience via their mobile?! Como allows you to create an app and set it live on the App Store.

 Social Media Tools: General

  •    Hootsuite

Hootsuite allows you to manage your social media profiles, schedule posts and measure your ROI all in one place.

  •    Wildfire app

Excellent because it links seamlessly with other Google packages you might already be using, Wildfire allows you to create paid promotions and integrate them with bespoke social landing pages which all feed into the Google products you already use.

  •    Buffer

Similar to Hootsuite, Buffer allows you to share content from anywhere online, manage multiple accounts and collaborate with team members.

  •    Bit.ly enterprise

Bit.ly is essentially a URL shortener. But more than this, it tracks link performance across different platforms and its social media dashboard allows you to monitor and optimise your content publication.

Social Media Tools: Facebook

  •    Conversation Score

A great way of tracking your competitors and their successes. The Conversion Score tool allows you to measure a Facebook page’s engagement, performance and influence.

  •     LikeAlyzer

Based on numerous details from your account, LikeAlayzer can provide you with recommendations on how to improve your account and your social presence. Perfect if you don’t have an in-house social media specialist.

  •     Page Barometer

If you’re more into comparison than individual performance, then the Page Barometer is the tool for you, allowing you to compare your page’s performance against over 6,000 others.

Social Media Tools: Twitter

  •     Followerwonk

A partner of Buffer, Followerwonk helps you learn more about your followers and allows you to compare this to your competitors.

  •     EbeddedTweets

EmbeddedTweets is a quick and easy way to embed tweets into your blog posts. User friendly and nice looking!

  •     Tweriod

Ever wondered what the optimum time to post your tweets is? Tweriod can tell you, letting you know when your followers are online.

  •     MentionMapp

See how any Twitter user is connected to others with MentionMapp. This will make all of your connections visual. It could save you hours wondering where you know them from…

Social Media Tools: LinkedIn

  •     LinkedIn Maps

If you’re someone with hundreds of connections, it can be very hard to keep track of just how valuable those connections are to you and your business. The LinkedIn Maps tool allows you to show the relations between all of your connections, allowing you to visually see how you can strengthen certain relationships.

  •     LinkedIn Analytics Tool

The Analytics tool from SimplyMeasured gives you access to a number of useful tools (some of which are free). The SimplyMeasured analytics tool is great for visually showing you who is viewing your profile when, who is adding value by posting and what day and times your posts have the greatest impact.

If LinkedIn isn’t your number one priority, then they also have a number of tools for Facebook, Twitter and even Instagram.

So there you have it, a list of all of our favourite marketing tools. Of course, this list is far from exhaustive, and we are certain we will have left out some of your favourites. Just let us know in the comments below so we can make this list useful for everyone.