The Drum Search Awards, the leading awards ceremony celebrating excellence in digital marketing, took place last week, with NetConstruct walking away with a trophy.
The awards, which took place at Marriott Grosvenor Square on Wednesday, present the opportunity for companies to prove that they are the best of the best. With fierce competition throughout the categories, the shortlist read like a who’s who of the biggest names in digital marketing.
NetConstruct was presented with the award for “Best Use of Connected Devices – SEO & PPC” for its work with the UK’s leading private skin care clinic, Sk:n. The brief was to create and roll out a new website design using the Kentico platform, improve its online proposition and visibility by adopting an integrated approach to design, SEO and PPC, and review site-wide usability across mobile, tablet and desktop devices, ensuring a seamless journey for the customer.
NetConstruct also enlisted the help of its sister agency, WMG, to ensure increased organic search channel performance, improve conversion rates across AdWords accounts and implement a conversion rate optimisation campaign.
Commenting to The Drum on the line-up, chairman of the judging panel, Simon Vaughan, head of PPC and programmatic, at Direct Line Group, said: “This year's entrants were all of a high calibre, which made the judging very tricky at times. It's really good to see such a wide variety of entries and some really creative and innovative uses of search. These awards are a brilliant platform for advertisers and agencies to shout about how they are going above and beyond to deliver effective search campaigns."