Taking the stylish designs created by their in-house graphic design team, we translated their vision into a format that considered the intricacies of web design. Umbraco was proposed as the platform of choice, offering a solution that could meet Dentsu X’s global requirements yet offers the added benefit of no license cost. Approaching the project in phases allowed us to achieve the tight turnaround, with parts of the site initially made static with a plan to make the full site editable after launch.

A global site which will run approximately 50 different cultures, this build leveraged our experience in complex international projects. The website needed to be scalable with the ability to hand different cultures over to a market to run themselves. This was an important part of the solution, empowering Dentsu X to easily create and share content with the specific, relevant markets.

For enhanced manageability, a centralised site solution was deployed with appropriate permissions granted for the necessary teams, allowing them to handle both global and local requirements from one location. Gaining editor efficiencies was a key objective, aiming to eliminate effort duplication when managing their site across numerous territories.

With such extensive cultures to satisfy, the languages Dentsu X’s site needed to support are vast and include a range of bespoke language variants. As content text length can vary dramatically when translated, the website design needed to be flexible and able to adapt to volume of text inputted. To cope with this, we built greater editing capabilities into the site that gives users the amend text colour dependent upon positioning and what elements it overlays.